Microsoft is now accusingGoogle of using a form of click fraud to set up its Bing Sting, a stunt unveiled by the search giant at the Farsight 2011 tech conference in Silicon Valley.
Google on Tuesday grabbed headlines in the tech press by disclosing an FBI-like sting operation purporting to produce evidence that Bing is intentially and systematically copying Google search results.
Today, Yusuf Mehdi, senior vice president for Microsoft’s Online Services Division, fired back. Mehdi says Google’s sting, in fact, was “rigged to manipulate Bing search results” through the use of click fraud — the elaborate trickery scammers use to fake clicks on Web ads in order to get paid by advertisers.
. Not only that, Microsoft has also accused Google of copying its moves of partnering with social media networks like Facebook and Twitter.
“What does all this cloak and dagger click fraud prove?” asks Mehdi. “Nothing anyone in the industry doesn’t already know.”
Google senior engineer Amit Singhal told Technology Live that the search giant stands by its original allegations that Bing is a copy cat.
“At Google we strongly believe in innovation,” says Singhal. “We look forward to competing with genuinely new search algorithm built on core innovation, and not on recycled search results copied from a competitor.”